How Amazon Prime Day Can Benefit Your Retail Business
What once started as a small event to celebrate Prime members has grown into a global phenomenon, transcending borders and captivating the attention of millions of online shoppers. As an annual shopping extravaganza, Amazon Prime Day offers immense opportunities for retail businesses worldwide.
Last year, several big brands capitalized on Amazon's campaign, resulting in a whopping 54% surge in profits. While the increased visibility of their products on Amazon certainly played a role, the majority of this substantial growth stemmed from a significant increase in conversions on the retailers' own websites. Meanwhile, small businesses also received substantial support from customers, as evident by the remarkable sales figure of over $3 billion during the three weeks leading up to Prime Day 2022.
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